Strategy 2025-01-15 • 8 min read
How to Choose the Right KPIs (Without Losing Your Mind)
Most SMBs measure too many things or the wrong things. Here's how to identify the 5-7 indicators that actually matter for your business.
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Ideas About Data, No Fluff
Short, practical articles about Business Intelligence for SMBs. No abstract theory: real examples, concrete problems, solutions that work.
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Strategy Dashboards HR Analytics Automation
Dashboards 2025-01-10 • 6 min read
7 Mistakes That Ruin a Good Dashboard (and How to Avoid Them)
I've seen beautiful dashboards that nobody uses. And ugly ones that transformed companies. The difference isn't where you think.
Read article HR Analytics 2025-01-05 • 10 min read
HR Analytics: Where to Start If You Have No Idea
You don't need a data scientist or expensive software. With the data you already have in your ERP and some well-organized spreadsheets, you can start tomorrow.
Read article Automation 2025-01-01 • 7 min read
Is Automating Reports Worth It? Let's Do the Math
Spoiler: if someone on your team spends more than 4 hours a week building reports by hand, it probably is. But it depends.
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About the author
Jorge Cepeda
15 years working with data in financial companies. Now I help SMBs use those same tools without needing corporate budgets. MBA from PUC Chile, professor at U. Andes, and Microsoft certified in Power BI.
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