Jorge Cepeda
Consultant and operator. I design decision systems, automations, and infrastructure, and I operate what I build in production.
Founder
Who I am
I'm Jorge Cepeda. I've spent 15 years designing management control systems in the financial industry, the last few years at a bank's investment holding company. Today I apply that experience to mid-size companies that need the same visibility and control, without enterprise-level costs or complexity.
Lumina Consulting is my firm, but it's also an operator. I don't deliver reports and walk away. We operate what we build: production pipelines with automated monitoring, AI agents with retraining, cloud infrastructure with SLAs. The systems detect failures before your team does, and we resolve them within the agreed SLA.
I'm also a professor of Advanced Data Analytics at Universidad de los Andes, and Microsoft Certified PL-300 (Power BI Data Analyst).
MBA
Pontificia Universidad Católica de Chile
Data Analytics Professor
Universidad de los Andes
Microsoft Certified
Power BI Data Analyst (PL-300)
15+ years experience
Financial management control
Philosophy
Approach
Strategy + execution
I don't just build dashboards: I define what to measure and why. First I understand the decisions you need to make, then I design the solution that supports them.
Real automation
The flows I build are in production. Bots that run at 7 AM, agents that reply to messages, reports that arrive without anyone asking for them.
No dependency
I transfer knowledge. Your team can maintain what we build. I'm not looking for eternal contracts: I want the system to work without me.
Mid-size company focus
I understand the ERPs they use (Softland, SAP B1, Dynamics 365), the budgets they work with, and their real problems. I don't sell enterprise solutions to companies that don't need them.
Tools
Tech stack
Power BI
PL-300Python
Pandas, FastAPISQL
SQL Server, Postgresn8n
AutomationReact / Next.js
Web appsSupabase
Backend + AuthHow I work
Principles
The pipelines, agents, and integrations I deliver are in production. Automated monitoring, model retraining, infrastructure with SLAs. If something breaks, the system catches it before your team does, and we resolve it.
I document alongside the build, with your internal team. Your people understand what every piece does, where it lives, and how to maintain it. No inherited black boxes.
I work on top of your systems, your cloud accounts, your code. Everything stays in your infrastructure and repositories. If one day you want to operate without me, you can, with no migrations or rescues needed.
Current tech (Python, Power BI, n8n, AI agents, serverless cloud) but with judgment: no over-engineering for an SME. Architecture scales to the size of the problem and the budget you have.
I handle sensitive data (financial, HR, contracts). I sign NDAs and apply proportional security protocols: dedicated credentials, revocable access, encryption in transit and at rest when required.
I understand the ERPs they use (Softland, SAP B1, Dynamics 365), the budgets they work with, and their real problems. I don't sell enterprise solutions to companies that don't need them.
How much does it cost you not to see how your business is doing today?
Let's talk about what visibility you're missing and how we can fix it